Get a single customer view
They may have started as a prospect and by now have received several communications from you, stayed at one or more of your properties and engaged in golf, spa or other activities. With For-Sight® , you can easily see and use all these things you know about the individual.
Your bespoke For-Sight® marketing database is made up of a number of cross-related data tables that define your customers, their activities and their connections. Each time you give us transaction records we identify the customers against your existing database and add them to the customer history. So you build a reliable, complete and up to date picture of your customers.
If you want to, you can search and find any customer, and see at a glance all you need to know about them. More importantly, when you extract a customer list for your next marketing initiative you can base it on the whole customer, the sum of all their past activity and your own past communication with them.