For-Sight for Hotels

An innovative approach to enhance guest understanding, leading to improved marketing effectiveness.

For-sight has been designed to accept feeds from all leading Reservations and Property Management systems, check the incoming data and process it to ensure that all transactional information is correctly appended to guest records, thus maintaining a Single Customer View of guest interaction over time.

This provides the Hotel Marketing team with an unrivalled insight into guest behaviour, and provides an invaluable targeting tool.

Built in channel marketing capabilities ensure that marketing response is measured and results fed back to further improve understanding

What clients are saying

At Crieff Hydro Hotel we utilise many different databases in the various areas of the business. From our leisure services to our restaurant and spa facilities we collate a wealth of information from our customers. For-Sight has enabled us to really get to know our customers’ spending patterns. This allows us to target specific groups of customers with relevant information that is up to date and informed; which we feel has encouraged responses from our marketing campaigns. Getting the right information to the right customer is the real benefit of For-Sight, which in turn encourages loyalty and repeat business. We know this as the reporting and analysis functions can tell us what responses we have had from a specific campaign.

Sarah Nicholson, Crieff Hydro Hotel