For-Sight Feature List

• FOR-SIGHT FOR ALL

  Enjoy easy access

  

  At last you can have all your vital marketing information at your fingertips. Our hosted database will let you access and use it from anywhere and any time.

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• FOR-SIGHT FOR ALL

  Get a single customer view

  

  With For-Sight™, you can easily see the history of a guest and use this information to effectively target each customer with the correct marketing campaign.

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• FOR-SIGHT FOR ALL

  Enhance your customer data

  

  Data updates are carefully screened, cleaned and enhanced by us before we match them into your For-Sight™ database.

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• FOR-SIGHT FOR ALL

  Understand your customers

  

  Our suite of analysis and reporting tools lets you see and compare your database from all angles, informing you who to target with your marketing campaigns.

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• FOR-SIGHT FOR ALL

  Measure campaign results

  

  Our reporting lets you see percentage responses, monthly bookings, stays and revenue for a campaign. If you know the cost, we can provide the per item ROI.

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• FOR-SIGHT FOR ALL

  Build your prospect list

  

  If you choose to include profiling of your customers in your For-Sight™ database, you can use this when purchasing prospect lists.

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• FOR-SIGHT FOR ALL

  Create campaigns

  

  The primary purpose of maintaining a reliable marketing database is to be able to select the best recipients for your campaigns.

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• FOR-SIGHT FOR ALL

  Link to production facilities

  

  Your data can hold direct mail, email and SMS addresses. For-Sight™ can feed the necessary data to these and personalise your communications.

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• FOR-SIGHT FOR HOTELS

  Select bookers for campaigns

  

  Marketing is not confined to guests. For-Sight™ tracks the revenue by corporate and agency booker, and lets you query, select, communicate and report on that basis.

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• FOR-SIGHT FOR HOTELS

  Easy Email Marketing

  

  Sending marketing emails couldn’t be simpler with For-Email. Create effective email campaigns with this easy to use online software.

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