The Marketer's Database

Improve your profitability by better understanding your customers.

  • Create customer lists.
  • Create and monitor marketing campaigns.
  • Email broadcasting functionality.
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  • FOR-SIGHT FOR ALL

    Enjoy easy access

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    At last you can have all your vital marketing information at your fingertips. Our hosted database will let you access and use it from anywhere and any time.

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  • FOR-SIGHT FOR ALL

    Get a single customer view

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    With For-Sight®, you can easily see the history of a customer and use this information to effectively target each customer with the correct marketing campaign.

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  • FOR-SIGHT FOR ALL

    Enhance your customer data

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    Data updates are carefully screened, cleaned and enhanced by us before we match them into your For-Sight® database.

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  • FOR-SIGHT FOR ALL

    Understand your customers

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    Our suite of analysis and reporting tools lets you see and compare your database from all angles, informing you who to target with your marketing campaigns.

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  • FOR-SIGHT FOR ALL

    Build your prospect list

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    If you choose to include profiling of your customers in your For-Sight® database, you can use this when purchasing prospect lists.

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  • FOR-SIGHT FOR ALL

    Create campaigns

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    The primary purpose of maintaining a reliable marketing database is to be able to select the best recipients for your campaigns.

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  • FOR-SIGHT FOR ALL

    Link to production facilities

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    Your data can hold direct mail, email and SMS addresses. For-Sight® can feed the necessary data to these and personalise your communications.

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  • FOR-SIGHT FOR ALL

    Measure campaign results

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    Our reporting lets you see percentage responses, monthly bookings, stays and revenue for a campaign. If you know the cost, we can provide the per item ROI.

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  • FOR-SIGHT FOR HOTELS

    Select bookers for campaigns

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    Marketing is not confined to guests. For-Sight® tracks the revenue by corporate and agency booker, and lets you query, select, communicate and report on that basis.

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  • FOR-SIGHT FOR ALL

    Easy Email Marketing

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    Sending marketing emails couldn’t be simpler with For-Email. Create effective email campaigns with this easy to use online software.

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