by ForthAdmin
28. December 2011 11:37
Forth Communication are delighted to welcome two new For-Sight clients. A hotel chain and an apartment group will be making use of the marketing software tool from the start of 2012.
The success of the marketer's database continues, with on going enhancements being made to the online software. Current users of For-Sight are impressed with the results, Lorna Lee, Marketing Director at Apex Hotels, commented:
“Apex Hotels have been working with Forth Communication for nearly two years now, they really know their product and how it can work for us.
For-Sight has enabled us to bring together all of our databases to collate, analyse and categorise our guest data to ensure our marketing campaigns are targeted with measurable results. For-Sight is very simple to use; I can pull quick queries to check on the success of campaigns and feel more informed for future marketing planning. The facility to create a Single Customer View is invaluable, as it enables us to profile our customers and increase loyalty. As the software is web-based, multiple users can access data in a secure environment and easily create relevant reports.
I have found the team at Forth Communication to be extremely helpful, listening to our requests and always discussing possible solutions. They are knowledgeable and forward-thinking, and I would definitely recommend For-Sight to fellow hotels/hotel chains.
We are currently looking at using For-Email for email broadcasting, and would consider For-Survey in the future.”