by ForthAdmin
13. October 2011 16:24
For the first time Forth Communication is exhibiting at the renowned World Travel Market (WTM) event at ExCel London, from 7 to 10 November 2011. The WTM is the leading global event for the travel industry to meet, network, negotiate and conduct business. Forth will be profiling For-Sight, and how it can transform hotel marketing.
For-Sight is the only hosted software service currently on the UK market that can offer a one-stop resource, collating data from the hotel, spa and golf property management systems into one place. It then allows the data to be manipulated into bespoke campaigns and provides marketing reports on guest history, for example, frequency of stay and geographical source. It also stores contact information for email, direct mail and SMS marketing and one-touch reporting capabilities, to help track the effectiveness of marketing activity.
Forth Communication Business Development Director, Gordon Drysdale feels that: “For-Sight now offers a greater benefit to the hotel marketing professional as it can capture, handle and interpret a much wider range of information, deliver more detailed and customised reports, and also simply and cost efficiently move this information from data storage to email marketing campaigns.
“With difficult trading conditions in the hotel industry it is more essential than ever that we understand as much about our buyers as possible. The fact that this software is hosted and updated by us means that its management at the Hotel can be done by just one person, and yet, the software is powerful enough to harness the hotel’s valuable marketing information to support campaigns that are efficient, well targeted and therefore effective in maximizing the return.”
We look forward to welcoming visitors to our stand at the WTM, for more details visit: www.wtmlondon.com
