Check out our feature in the Travel Technology Europe Show Preview: http://viewer.zmags.com/publication/72e1daad#/72e1daad/6 Follow updates on Twitter @TravelTechEu

For-Sight is profiled in the January edition of Database Marketing.  A case study on Apex Hotels demonstrates the unique features and benefits of the online marketing database.   Click to read the full article. Database Marketing - January 2012.pdf (1.00 mb)   You can read the digital edition of Database Marketing by clicking on the logo below (the article is on page 17).   

Forth's email broadcast tool, For-Email, is receiving fantastic client feedback.  Sending marketing emails couldn’t be simpler with For-Email.  You can create effective email campaigns with this easy to use online software.   It’s easy with For-Email Forth Communication has developed a sophisticated, yet extremely user friendly email broadcast tool called For-Email.  Available as a managed service (emails are designed and sent out for you) or as a standalone tool, whereby you can manage the composition and distribution of emails. With either option, For-Email offers full email campaign marketing functionality, including ad hoc and triggered campaigns as well as surveys, a microsite builder, SMS messaging and a tutorial and help section. The software is web based, which means you can log in online and send emails directly to your contacts.  You can easily create your own email design or choose from a range of templates.  Once you have created an email campaign to send out, you just need to upload your contacts (from a simple spreadsheet) to send out, you can then track responses and produce follow up reports. What do current clients think of For-Email? “For-Email is a fantastic email broadcast tool.   It’s very user friendly and efficient.  Communications can go out quickly and responses tracked immediately.  We are delighted with the service Forth Communication has provided since we started working with the team eighteen months ago” Ainsley Hirst, Legal Island “We send out various email campaigns throughout the year, and find that For-Email offers the simplicity and flexibility that we need.  We can easily adapt campaigns to send out to our different target markets and create quick reports to monitor activity.” Michael Laing OBE, Laing The Jeweller    

Come and visit Forth Communication at Travel Technology Europe on 7 & 8 February at Earls Court, London - we will be profiling For-Sight on stand A30. Just click on the image below and register your details.  

Forth Communication are delighted to welcome two new For-Sight clients.  A hotel chain and an apartment group will be making use of the marketing software tool from the start of 2012.  The success of the marketer's database continues, with on going enhancements being made to the online software.  Current users of For-Sight are impressed with the results, Lorna Lee, Marketing Director at Apex Hotels, commented: “Apex Hotels have been working with Forth Communication for nearly two years now, they really know their product and how it can work for us. For-Sight has enabled us to bring together all of our databases to collate, analyse and categorise our guest data to ensure our marketing campaigns are targeted with measurable results.  For-Sight is very simple to use; I can pull quick queries to check on the success of campaigns and feel more informed for future marketing planning.  The facility to create a Single Customer View is invaluable, as it enables us to profile our customers and increase loyalty.  As the software is web-based, multiple users can access data in a secure environment and easily create relevant reports.  I have found the team at Forth Communication to be extremely helpful, listening to our requests and always discussing possible solutions.  They are knowledgeable and forward-thinking, and I would definitely recommend For-Sight to fellow hotels/hotel chains.    We are currently looking at using For-Email for email broadcasting, and would consider For-Survey in the future.”