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Forth Blog

All the latest from Forth.
Frustrated by out-dated technology, inadequate data collection and a lack of marketing expertise, hoteliers are seeking new ways to utilise their valuable customer data –to boost marketing efforts, maximise the profitability of guest stays, and foster lasting customer relationships. Read More »
The hospitality industry has become a buyers’ market. Consumers have moved online, where advanced and continuously evolving Online Travel Agencies (OTAs) and last-minute websites are competing with hotels’ ability to drive direct, commission free business. So how are hoteliers responding? Read More »
As a decision maker, you are unlikely to have been in a stronger position to gain essential insight into your business and customers than you are today. Read More »