Seminar Booking System

Our client considers seminar selling as a tried and tested way of recruiting new customers and up-selling to existing customers. Their strategy is to ensure that the focus of the seminar is more on educating than on selling. They're confident that new business will flow, but not necessarily on the day of the seminar.

Details

The whole process surrounding arranging a seminar can typically be broken down into the following components:

• identifying and selecting relevant targets,
• data auditing and cleaning
• sending the initial invitation mailings
• capturing the responses to the initial mailing
• sending maps/directions to responders,
• SMS texting or calling to remind attendees the evening before the event,
• hosting the seminar,
• getting attendees to complete the seminar feedback questionnaire
• attempting to engage attendees in discussion with a view to arranging a face to face meeting at a future date,
• sending follow-up communications to non-responders

Solution

• Clean the data for deaths, goneaways and changes of address. We can also append telephone numbers and email addresses.
• Write and design all the marketing material.
• Create a bespoke website with all the relevant seminar information.
• Full response handling
• We send the seminar hosts samples packs of the invites as well as real time updates of acceptances.
• Final management report