For-Sight Marketing Database

Forth has created For-Sight, a bespoke marketing database tool, for a number of hotel clients although this is a tool that can be easily adapted for any organization with a large number of customers.

Details

In consultation with our clients, we built For-Sight with two main advantages over legacy systems. It's very, very fast and queries are done on one page. On top of this, because it's internet based, it can be accessed from anywhere, anytime and by multiple users.

Solution

• Import and clean the stay data and apply a unique reference to each customer.
• Create a single customer review
• Add Experian Mosaic coding to allow geo-demographic segmentation and media analysis.
• Code the data with RFM (Recency, Frequency, Monetary) classifications to allow marketing emphasis on the best customers and management of customer spend.
• Output for mailing (customers) or analysis (transactions).
• Full campaign history saved for future use.
• Regular data updates.
• Management reports options.
• Linked to For-Email, Forth's email broadcast tool.
• Built specifically to each client's requirements.